How Important is Packaging in Marketing a Product?

How Important is Packaging in Marketing a Product?

There are many reasons to use unique packaging, whether you’re trying to attract a new customer or to draw attention to an existing product. Packaging can be creative and interesting, and engage the customer by conveying the appropriate information. When used properly, packaging can also highlight features of the product that are important to the customer. In this article, we’ll discuss how packaging can help you achieve both of these goals.


There are many reasons why a business might want to use the best possible packaging for its products. A good package will help the customer identify the product, facilitate transportation, and protect the product from damage during distribution. Additionally, a great package will allow the customer to easily find the product, read information about the product’s ingredients, and more. It will also ensure the product is safe during storage, and will help the retailer meet legal requirements. Lastly, packaging can help the company differentiate its products from others in the marketplace.

While the primary function of packaging is to protect the product during transport, it can also be used for convenience and brand recognition. In addition to its functional benefits, packaging can also be used to streamline marketing collateral and ensure consistency across all customer-facing materials. When used correctly, packaging can serve as a major tool in a company’s overall marketing strategy. In this way, the packaging can be used to advertise products and boost sales.


The color of a package has a profound effect on the buyer’s decision. Many companies have studied how colors affect purchasing decisions. Yellow, for example, can evoke a sense of joy, while pink is associated with beauty and sensitivity. Black, on the other hand, is associated with strength and masculinity. Colors on packaging can influence both a buyer’s mood and attitude toward the product.

Researchers have shown that color is a key component of a product’s visual identity. Studies of color perception have shown that consumers have specific expectations regarding the colors of products in their categories. They have also found that color perceptions are intuitively shaped by association with the product category. While the color of a package can have a definite impact on a consumer’s choice, it is important to understand why different colors attract different consumers.

Personalized packaging

The possibilities of Personalized packaging are endless. Using doodles or handwritten notes on product packaging can increase engagement with consumers and help brands create a closer connection to their customers. For instance, the Snackable Notes campaign launched by Oreo was a great way to create personalized packaging for the holiday season. During this campaign, consumers could add notes or doodles to boxes to make gifting easier. In addition to adding notes and doodles, consumers also had the option to color the packaging themselves.

Personalized packaging is an excellent way to differentiate your brand from competitors. If your competitors have been shipping their products in the same manner for decades, using personalized packaging will make your product stand out. Furthermore, the personalization you offer will increase customer loyalty. According to some studies, 50 percent of consumers who received premium packaging made repeated purchases. Moreover, almost half of them shared their purchase on social media, thereby spreading your brand’s message further.

Trust signals

How important is packaging in Marketing a product, and how can it help you stand out from competitors? Packaging has a very important role in product marketing. It is often used to create a luxury experience for high-end products, as well as conveying critical trust signals for everyday products. Whether you’re selling a product that’s incredibly expensive or one that you use every day, the packaging can either increase or decrease your customers’ likelihood of buying it again.

While product development is an important part of attracting customers, packaging is just as important. A good packaging design can help sell a product and make it fly off the shelves. If it doesn’t, it will only leave customers wondering about the product, or will simply wait for a competitor to release it. Packaging helps you build brand awareness, emphasize product features, and create a memorable experience for your customers.


A good design is essential for any marketing campaign, and can help increase brand recognition and generate sales. Consumers often make purchases based on how familiar the brand is or because they are emotionally moved by the product. A good design can help a brand secure consumer loyalty, and a good design can reach a customer’s heart, establishing shared values and keeping a larger customer base. Good design is an essential part of the customer journey, from purchasing the product to interacting with it online.

A well-designed product follows a coherent set of design principles. A cohesive design language ensures that the product can be distinguished from its competitors, and reinforces the larger brand messages. For example, the minimalist look of Apple devices subtly communicates a message of simplicity, while a BMW’s well-sculpted surfaces convey a feeling of power. Those principles are essential for a successful product.